Beer Distribution News
CITY Beverage - Chicago Goes Exclusive at the 29th Annual South Side Irish Parade.
March 30, 2007, Chicago, Illinois – More than 250,000 thirsty people participated in one of Chicago’s most fun-filled and exuberant traditions – the 29th Annual South Side Irish Parade. CITY Beverage-Chicago (CBC) was completely responsible for the libations during this 2007 St. Patrick’s Day celebration.
For the first time ever, CBC was the only provider of beer to all the taverns and eateries along the parade route. “Over 350 1/2 barrels were happily emptied during the March 11th parade,” shared CBC Sales Manager Tom Hincks. “We blew away sales from the successful 2006 parade and had a great time doing it.”
“CITY’s achievements this year at the South Side Irish Parade are an incredible tribute to every member of our sales team,” Hincks continued. “Team Leader Dave Cahill, Sales Supervisor Tom Durkin, and CMT Amanda Rees have built solid relationships with our retailers one by one through years of hard work. When retailers choose to sell only our products on their biggest day of the year, it reflects so positively on this incredible team. Every single CBC employee should be proud of what we accomplished here.”
CITY Beverage – Chicago is an affiliate of Soave Enterprises, L.L.C., www.soave.com. Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave that provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. Recently, Forbes Magazine ranked Soave Enterprises as the 251st largest privately held company in the United States.
